Our Story

Located in Newmarket, Loi’s Joy of Pho is a family-owned establishment that brings an authentic taste to town.

We are a family-owned and operated restaurant that specializes in authentic Vietnamese pho and Asian fusion cuisine. We opened our doors in 2021 to provide our customers with fresh, flavorful, and authentic food.

We take pride in using only the freshest ingredients in our dishes, making everything from scratch. Our pho is made with a homemade beef broth that simmers for hours, and our spring rolls are hand-rolled and filled with fresh veggies.